Sunday, May 24, 2020

Best Majors for Pre-med Students

Are you aspiring to join the medical field? Your undergraduate major isnt nearly as important to medical school admissions as most students think. In fact, the very idea of a pre-med major is misleading because you can complete required pre-med coursework while pursuing any major. And while it may be tempting to think that biology is the best major for a medical school application, admissions data suggests otherwise. Math, humanities, and physical science majors slightly outperform biology majors on the MCAT, and they are also slightly more likely to receive acceptance to med school. These statistical differences are small, but they should be encouraging to med school hopefuls who also have interests in other areas. However, regardless of major, medical school applicants do need to plan their undergraduate classes carefully. To be prepared for the MCAT and medical school admissions requirements, all pre-med students should take classes in biology, chemistry (especially organic chemistry), physics, and math (calculus will be required by some programs). Courses in psychology and sociology are also a good idea. If you have completed this coursework successfully, your major doesnt matter so much to medical schools; in fact, a unique major might make you stand out. All of the majors in the following list will help you hone important skills needed for medical school. Read on to learn more about the best majors for pre-med students. Biology Biology is a logical choice for undergrad students intending to go to medical school. For one, students who want to go into medicine presumably enjoy the biological sciences, so they will be studying a field that genuinely interests them. But also, biology majors will—in the course of their normal coursework—fulfill most prerequisite coursework for medical school applications. Biology is the most popular major for medical school applicants. According to the Association of American Medical Colleges (AAMC), 29,443 students who majored in the biological sciences applied to medical school, and they had a mean MCAT score of 505.5. Of those students, 11,843 entered medical school for an enrollment rate of 40.2%. Math and Statistics According to the AAMC, math and statistics majors have the highest mean score on the MCAT of any major: 509.4. They also have the highest enrollment rate: 48% of math-major applicants end up attending medical school. The reality is that most math and statistics majors do not go into health fields, but when they do, they are clearly quite successful. Math majors are good at problem-solving and logical thinking. They are trained to work with data, map out patterns, and find solutions. While the MCAT doesnt have a math section, it does have many questions that involve reading tables and graphs to draw conclusions. Engineering Most engineering majors plan to be engineers, but the skills learned as an undergraduate engineering major can be extremely useful for medical school and the practice of medicine. The human body, after all, is an extremely complex machine that functions using mechanical, electrical, chemical, and fluid systems. Engineers are taught to think in ways that have clear applications to the human body. Their ability to analyze complex systems and find solutions to system failures has clear applications within the medical profession. Nearly any engineering field can be a good choice for med school preparation. Mechanical engineering, electrical engineering, chemical engineering, and materials science all have applications in health fields, and they all teach skills that are good preparation for the MCAT. The AAMC does not have admissions data for engineering majors because it is an uncommon pre-med choice, but its likely that engineers would perform similarly to math majors. English English may seem like a rather unusual choice for medical school preparation, but data suggests otherwise. English and other humanities majors do better on the MCAT than biology majors, with a mean score of 507.6 compared to biologys 505.5. Similarly, humanities majors are statistically more successful with their med school applications than biology majors, even though they tend to have lower overall GPAs and science GPAs. What explains this situation? Think about the training English majors receive: English study is all about critical thinking, careful reading, textual analysis, analytical writing, and clear communication. Such skills are obviously helpful for the MCATs Critical Analysis and Reasoning Skills section, but they can come into play in other sections as well. Also, English majors are well-prepared to write their personal statements and often perform well in interviews. If you love English but want to go to medical school, dont shy away from an English major, and remember that other humanities fields—history, philosophy, languages—have similar advantages. Spanish The argument for a Spanish major is similar to that of an English major. Youll learn critical thinking, analytical writing, close reading, and effective communication skills. And like English and other humanities majors, youll be in a field that outperforms biology majors on the MCAT, which is an encouraging sign. Spanish has some extra advantages though. By becoming proficient in a second language, youll be able to communicate with more patients. In the United States, Spanish is more prevalent than any other foreign language. Communication barriers are serious problems in hospitals, and many employers will give preference to job candidates who have second language skills. You may also find that your Spanish language skills open up interesting medical school opportunities for studying and practicing medicine abroad. Psychology Students in the social sciences—psychology, sociology, anthropology—tend to score about the same as biology majors on the MCAT. According to the AAMC, they earned a mean score of 505.6 compared to biologys 505.5. They also enroll at a slightly higher rate (41% vs 40%). The MCAT section Psychological, Social, and Biological Foundations of Behavior will be a breeze for psychology majors. Many psychology majors also study biochemistry, and classroom subjects have direct relevance to medical school topics: cognitive function, physiology, mental health disorders, and the workings of the brain. Plus, as we learn more about the close connection between mental and physical health, a psychology major will become increasingly relevant to the world of medicine. Physics Students who major in the physical sciences—physics, chemistry, astronomy, geology—are among the top performers on the MCAT with a mean score of 508. Their medical school enrollment rate is slightly below humanities and math majors, but still 6% higher than biology majors (46% vs 40%). Physics majors tend to be excellent problem solvers and critical thinkers. They understand scientific processes and research methods. They learn valuable quantitative skills and can grasp how systems work. The bodys electrical and mechanical systems will be easy for a physics student to interpret. They will also have an advantage on the MCATs Chemical and Physical Foundations of Biological Systems section. Nursing Nursing majors do not necessarily have to become nurses, and the skills they learn in nursing school have obvious relevance to medical school. A nursing student will have a greater knowledge of anatomy, nutrition, physiology, and microbiology than applicants from most other majors. When it comes time for clinical practice in medical school, nursing students will already feel at home because of their undergraduate clinical experiences. Math and English majors may have higher mean scores on the MCAT, but nursing majors will have far more familiarity with hospitals, medical equipment, and patient interactions. Nurses and students in the health sciences have mean MCAT scores that are lower than other majors (a 502.4 compared to a 505.6 across all majors). They also enroll at a lower rate (36% compared to 41% for all majors). That said, they have already demonstrated their dedication to a medical profession, and their nursing background can give them an invaluable understanding of a hospital environment that medical school admissions committees dont overlook. Source: Association of American Medical Colleges

Monday, May 18, 2020

Conditions at the Triangle Shirtwaist Factory - 1911

To understand the Triangle Shirtwaist factory fire of 1911, its helpful to get a picture of the conditions at the factory before and at the time of the fire. Conditions at the Triangle Shirtwaist Factory Most of the workers were young immigrants, Russian Jews or Italians, with some German and Hungarian immigrants as well. Some were as young as 12 to 15 years old, and often sisters or daughters and mother or cousins were all employed at the shop. The 500-600 workers were paid at piecework rates, so that pay for any individual depended on the skill of the work done (men mostly did the collars, which was a more highly paid task) and how quickly one worked. Pay averaged around $7 per week for most, with some paid as high as $12 per week. At the time of the fire, the Triangle Shirtwaist Factory was not a union shop, though some workers were members of the ILGWU.  The 1909 Uprising of the Twenty Thousand and the 1910 Great Revolt had led to growth in the ILGWU and to some preferential shops, but the Triangle Factory was not among those. Triangle Shirtwaist Factory owners Max Blanck and Isaac Harris were concerned about employee theft. On the ninth floor there were only two doors; one was routinely locked, leaving open only the door to the stairwell to the Greene Street exit. That way, the company could inspect handbags and any packages of workers on their way out at the end of the work day. There were no sprinklers in the building. There had been no fire drills to practice response to fires, though a fire expert, hired in 1909 on the advice of an insurance company, had recommended implementing fire drills. There was one fire escape which proved not very strong, and an elevator. On March 25, as most Saturdays, workers had begun to clear the work areas and fill bins with fabric scraps. Garments and cloth were in piles, and there would have been considerable fabric dust from the cutting and sewing process. Most of the light inside the building came from gas lamps. Triangle Shirtwaist Factory Fire: Index of Articles Triangle Shirtwaist Factory Fire  Ã¢â‚¬â€ the fire itselfThe 1909 Uprising of the Twenty Thousand  and the 1910 Cloakmakers Strike: background​After the Fire: identifying victims, news coverage, relief efforts, memorial and funeral march, investigations, trialFrances Perkins and the Triangle Shirtwaist Factory Fire

Wednesday, May 13, 2020

Analysis Of Les Mills New Zealand - 1418 Words

MGMT 101 – LES MILLS Les Mills New Zealand (Les Mills) was started in 1968, they have pioneered many aspects of the modern fitness industry and are at the forefront worldwide. This report will discuss relevant management techniques and theories that relate to Les Mills current situation. ORGANISATIONAL BEHAVIOUR McGREGOR’S X AND Y THEORY McGregors X and Y theory are his model that he used to urge managers to move away from the set of assumptions he called Theory X (people dislike work, lack ambition, prefer to be led than lead) and towards Theory Y. Theory Y assumes people are willing to work, capable of self-control, thrive when given responsibility and the opportunity to self-direct. Les Mills managers display strong Theory Y perspectives and this helps to empower employee’s by promoting continual staff development through a variety of avenues. The â€Å"Little Yellow Book† (LYB) focuses on the values the company follows and the ways in which it wishes to do business. The book states the purpose of Les Mills (â€Å"To improve the lives of New Zealanders†) and gives direction to the staff, educating them on 5 key business strategies. The book also outlines the way in which employees are expected to behave and the things Les Mills expects of them. The LYB is integral to empowering employees by en dowing them with responsibilities and expectations the company has for them. By doing this they are offering employees opportunities for building self-esteem and satisfyingShow MoreRelatedMarketing Plan1017 Words   |  5 Pagesï » ¿Marketing Draft: Les Mills Introduction: The Olympian â€Å"Les Mills† first opened the gym in 1968 and has been expanding its branches ever since including its Wellington branch in 1982, the gym I am focusing on (Les Mills, n.d). Les Mills is a one-stop comprehensive and full service gym located in Wellington. It offers facilities assisting in attaining active and healthy lifestyles through its extensive services. Mission Statement: Les Mills is a business providing a service with the goalRead MoreLes mills1372 Words   |  6 Pages Les Mills’ organization has been out for years and throughout the days as they keep improving themselves; they are one of the most successful fitness-related companies around the world. The organizations are very diverse and associated with many different parts in marketing such as sales, fitness programs, finance, and marketing. Les Mills’ original goal to start the whole business is to improve the lives in New Zealand. As the following passages will describe the Strategic Management process,Read MoreLes Mills Situational Anaysis6982 Words   |  28 PagesLuke Richards-300311784 1. Executive summary Les Mills is a New Zealand based and world renown gym franchise. The owner Philip Mills, has created a variety of high quality fitness facilities around New Zealand, opening the 10th and latest club in Britomart, Auckland in 2010. Les Mills is renowned for holding the title of Worlds Best Fitness Classes and for their high standard of operations, making them one of the leading competitors in the New Zealand gym industry. The purpose of this report is toRead MoreMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 Pages441 441 CASE STUDIES A summary of the case analysis I N T R O D U C T I O N Preparing an effective case analysis: The full story Hearing with the aid of implanted technology: The case of Cochlearâ„ ¢ – an Australian C A S E O N E high-technology leader Delta Faucet: Global entrepreneurship in an emerging market C A S E T W O DaimlerChrysler: Corporate governance dynamics in a global company C A S E T H R E E Gunns and the greens: Governance issues in Tasmania C A S E F O U R Succeeding in theRead MoreVirgin Blue10460 Words   |  42 PagesAJNRR Consulting Virgin Blue Holdings A Strategic Analysis Prepared by: Andy Ley Joachim Brastein Nathan Westgarth Rishi Dave Ron Stanley * * Contents 1. Executive Summary 2 2. Virgin Blue Now 3 2.1 Introduction 3 2.2 Virgin Blue Overview 3 2.3 Virgin Blue’s Current Strategy 3 3. Outside Virgin Blue 4 3.1 Macroenvironment 4 3.2 Industry Analysis 4 4. Inside Virgin Blue 6 4.1 Resources 6 4.1 Capabilities, Distinct CompetenciesRead MoreCase Studies67624 Words   |  271 PagesCase Studies C-1 INTRODUCTION Preparing an effective case analysis C-3 CASE 1 CASE 2 CASE 3 CASE 4 CASE 5 CASE 6 CASE 7 ABB in China, 1998 C-16 Ansett Airlines and Air New Zealand: A flight to oblivion? C-31 BP–Mobil and the restructuring of the oil refining industry C-44 Compaq in crisis C-67 Gillette and the men’s wet-shaving market C-76 Incat Tasmania’s race for international success: Blue Riband strategies C-95 Kiwi Travel International Airlines Ltd C-105 CASE 8 Beefing up the beeflessRead MoreThe Importance of Demography to Development11868 Words   |  48 Pagesbind and separate people not only as individuals, but as members of associations, groups, and institutions, and includes the examination of the organization and development of human social life. The sociological field of interest ranges from the analysis of short contacts between anonymous individuals on the street to the study of global social processes. Most sociologists work in one or more specialties or subfields. The meaning of the word comes from the suffix -logy which means study of,Read MoreBank of Queensland Research Paper Banking Industry21330 Words   |  86 Pages.............. ..................................................  4 40   Annex xure  1  ......................... .................. .................. .................. .................. ..................................................  4 44   ABC News interview w CEO S A with Stewart Gri imshaw – tr ranscript  .... ..................................................  4 44   Annex xure  2  ......................... .................. .................. .................. .................. ...........Read MoreThe Marijuana Growers Guide9909 Words   |  40 PagesAustralia and New Zealand. In 1978, more than 5.2 million kilograms (12 million pounds) of cannabis were seized by police worldwide. Authorities estimated that this did not exceed 10 percent of the total traffic. What has been the response of officials around the world to the use of this plant by its citizens? Regrettably, the climate has been one of almost universal repression, hostility and open violence. Despite gains made in the United States and Europe throughout the 1970 s, a new wave of ignoranceRead MoreDoes Sustainability Reporting Improve Corporate Behaviour?: Wrong Question? Right Time?14566 Words   |  59 Pagesconsidering, in turn, what is meant by ‘sustainability’, the current state of affairs in ‘sustainability reporting’ and the extent to which social disclosure can be said to be related to the social and/or financial performance of organisations. The analysis suggests that the question set for this paper is mis-specified, that ‘sustainability’ reporting consistently fails to address sustainability and the increasing claims that financial and social performance are mutually determined and determining is

Wednesday, May 6, 2020

The Study of Personality and Time Perception Essay example

There have been many studies in the past which have investigated the effect of personality on our mental abilities. For instance Hannon et al. (1995) conducted research into the effect of extraversion and introversion on long term and short term forthcoming memory. Results show extroverts came up with less errors in comparison to introverts in regards to short and long term memory. In this present study we aim to investigate the effects of extraversion and introversion on time perception. With the directional hypothesis suggesting there will be a negative correlation between extraversion and time perception, it is later noted that this isnt the case, resulting in the hypothesis being rejected. It would be safe to say that further research†¦show more content†¦On the other hand he regards an introvert as someone who is quiet, introspective, to themself, and reflective (Pervin, Cervone, John, 2005). Eysenck (1990) he believes there is a biological basis for personality (cited in Burger, 2000). To support this claim Eysenck argued the consistency of extraversion and introversion over a long period of time, implying your environment doesnt affect our biological make up. Studies have supported this point, in which he found that persons level of individual difference remains around the same level over a period of time. Conley (1984, 1985) found that participants showed a consistent level of extraversion - introversion over a period of 45 years (cited in Burger, 2000), however this does not say whether extraversion- introversion is determined by biology, as our environment does play a part in our development. During his career, Eysenck came up with different questionnaires to assess the traits in ones personality. He came up with the Maudsley Personality Inventory, the Eysenck Personality Inventory, and the Eysenck Personality Questionnaire - abbreviated as EPQ (Pervin, Cervone, John, 2005). With his work being a great contribution to Psychology, it comes as no surprise that one of his questionnaires (EPQ) is commonly used today to assess personality. This famous personality assessment questionnaire is concerned with 4Show MoreRelatedBody Modifications Are An Example Of External Cues1533 Words   |  7 Pagesday and every time they see some one, typically regarding a person’s traits, moods, personality, and psychological states. People typically base these judgments off of stereotypes, scripts, and other person-relevant information, which generally leads to the judgments being somewhat inaccurate. Despite this, people continue to intentionally and unintentionally use external cues to establish first impressions and opinions within the first few seconds of seeing someone for the first time, and then makeRead MoreAttitude, Personality, Perception965 Words   |  4 Pagesso as to assign jobs to the right people, adjust people to the suitable environment, and appoint people to the positions which can stretch people’s capability. As such, it must take studies of people’s behavior and characteristics as reference to develop organizational activities. Personality, attitude, and perception of people, there is no doubt, can be principally viewed as the determinants of which understand people’s behavior and create effective and efficient work groups. Individual refers toRead MoreGot to Get You Into My Life: Do Brand Personalities Rub Off on Consumers? Jcr Report1440 Words   |  6 PagesTitle: â€Å"Got to Get You into My Life: Do Brand Personalities Rub off on Consumers?† Authors: Ji Kyung Park, Deborah Roedder John This report is a study of brand personalities and how they can â€Å"rub off† on their consumers. This is how the consumer perceives themselves after they use that brand. This article is important because it shows how a brand can affect the consumer. If a brand can capture a personality of a certain person, the more likely that person will stick with that brand. BrandRead MoreOrganizational Behavior : An Organization1054 Words   |  5 Pagesthat assistance in achieving the needed performance include understanding the meaning of organizational behavior; individual differences; values, attitudes, and moods and emotions; perception and attribution, and the management of diversity. Organizational Behavior (OB) Defining organizational behavior to be a study of behavior in an organization reveals nothing. An organization is known to be a collection of people who work and manage their actions to achieve a wide variety of goals. These goalsRead MoreThe Effects Of Language On Personality Perception1452 Words   |  6 Pagespersonal perceptions when they switch their own different languages? According to massive recent studies and the theory of linguistic relativity, also known as Whorf-Sapir hypothesis, it does. The effects of language use on personality perception, dialogical expression and even attitudes may come to be associated with a shift in a large array of bilinguals’ personality. To begin with, â€Å"personality is a set of individual differences that are affected by the development of personal perception, wordsRead MorePsy230 Final1203 Words   |  5 Pagesthat the answers do not come quite so easily. Really, forget the answer; the question is what the meaning of life is. Man has asked this question for millennia, and we still search for it today. We have learned a lot in the last nine weeks about personality and how it develops within a person. We have analyzed those we love and ourselves as well. All of this research has led us to nothing but more questions. I believe it is up to the individual to find the purpose and meaning to their own lives. TheRead MorePersonalit Overview1126 Words   |  5 PagesPersonality Overview Nina M Cleary PSY/405 November 5, 2011 Nanda Mendieta, M.S Personality Overview Personality’s definition can be sorted out in many defining terms depending on who may be providing the definition and on whom. Inclusive of consistent emotions, thoughts and behavior patterns in a person is more than what is needed to help us truly understand the concept and define personality. Each one of us should have a clear perception of our personality that wouldRead MoreRetrospective Analysis Of Personality And Personality1120 Words   |  5 Pages Retrospective Analysis of Personality Alberto Villa PSY105: Into To Psychology Professor Dr. Colette Jacquot 9/5/16 â€Æ' Retrospective Analysis of Personality Personality is a blend of genetics, upbringings, and life experiences that makes a person unique. This essay will take a look at my life experiences and describe the changes and constants of my personality. I will also discuss how nurture and nature has an impact on personality traits. Also, there will be identification of biases and comparingRead MoreAdolescent Psychology Essay 31067 Words   |  5 PagesWilhelm Wundt Question: What Is Psychology? One of the most common questions asked by students new to the study of psychology is What is psychology? Misperceptions created by popular media as well as the diverse careers paths of those holding psychology degrees have contributed this confusion. Psychology is both an applied and academic field that studies the human mind and behavior. Research in psychology seeks to understand and explain thought, emotion, and behavior. Applications of psychologyRead MorePsychology Is The Scientific Study Of The Mind And Behavior986 Words   |  4 PagesPsychology is known to be the scientific study of the human’s mind and behavior. Psychology is not the study of extraordinary mind activity like paranormal, extrasensory perception (ESP), astrology, nor phrenology. Psychology is theoretically constructed and uses a standard scientific process to discover evidences of that human’s behavior. Psychology also allows an individual to give special assistance to a specific group of children who could have a difficult time in school by determining their IQ. In

The Rise of Black British Culture from Black British Music Like Reggae Free Essays

The Rise of Black British Culture from Black British Music like Reggae, Jazz, Ska to the Black British Education in Britain, seen in â€Å"Some Kind of Black† by Diran Adebayo The Black British culture is somewhat similar to that of the culture of blacks in America; however some things are more influential and seen differently in Britain than America. Black British Music is seen as very influential not only for Black British culture however for Britain music as a whole. The mixture of pop, ska, and punk had a huge impact on not only blacks in Britain however whites also. We will write a custom essay sample on The Rise of Black British Culture from Black British Music Like Reggae or any similar topic only for you Order Now Another aspect of the Black British culture is the rise of the black culture in politics, labor, and education. Like America, blacks in the postwar Britain were discrimination against and were not welcomed with open arms; however Black British held onto their culture and earned their place in society. Black British music is very influential in Britain to most individuals in society. Through â€Å"Some Kind of Black† written by Diran Adebayo, the reader can see the influence of music in characters. Reggae, Hip Hop, and Jungle music are three types of Black British music that are very influential in Britain. Black British music contains music from performers like George Bridgetower to Billy Waters, who was more of a street performer. Black British music is developed by various influences; especially Caribbean influences, it also has been influenced by Black American styles of music like rap. Like most music, Black British music has many influences however it has its own distinctive identity and represents Black British as a whole. Reggae is one very influential type of Black British music. It was developed in Jamaica around the late 1960s and contains different styles of music like ska and rocksteady. Groups like ‘Black Roots’ were very influential in the eighties and nineties. Reggae contains various instruments from the drums and other percussions, to bass, guitars, keyboards, horns, vocals, ect. Reggae is still very popular today all around the world. Hip Hop is also a very influential factor in the Black British culture, however it represented a new generation of blacks in Britain. This type of music was seen in â€Å"Some Kind of Black’ as moving on from the generation of new immigrants to actually being born in Britain. Hip Hop started in the 1970s and became very popular in the 1980s. Most of the hip hop music in Britain was created by men and was seen as very masculine and tough. This type of music definitely impacted the perception on blacks and developed various stereotypes for the Black British society. It portrayed the criminal, gangster blacks in society, which gave society a very harsh and negative outlook on men. Also a lot of this music was concentrated on sex, or drugs. During the post war Britain era, many women were seen as objects or sex symbols and a lot of this music contained this perception of women so it definitely influenced the view of women at the time. A lot of the rappers, or individuals who were involved with hip hop were always seen with a lot of women, so the individuals who saw them as idols, were impacted by this type of behavior, which didn’t help the view of women. With the influences of music, and blacks defining their own blackness identity throughout Britain, the Black British culture has made a lot of progress in society as a whole. Like America, Black British was portrayed as invisible, criminals, and also accompanied lower positions in the labor market. However, today Black British are occupying better paid jobs, political positions, and incorporation their own identity and culture within the British society. Black British has various aspects of their culture however music is one I find very interesting and very influential to the blacks in Britain. Today, a lot of the Black British music is seen in America, also during the past this type of music impacted individuals in America, so not only is Black British culture influencing Britain, and Europe it also influences America and other countries around the world. How to cite The Rise of Black British Culture from Black British Music Like Reggae, Papers

Create Interesting Advertisements Samples †MyAssignmenthelp.com

Question: Discuss about the Create Interesting Advertisements. Answer: Introduction Advertisements are the way to influence and capture the attention of the consumers. Advertisements need to be creative, innovative, unique and should be able to bond with the masses. To create interesting advertisements, the brands use consumer behavior to connect with their mindset, behavior, and emotions this can drive them to use advertised products and services. Some advertisements are creative which grab customer thoughts with their appalling messages and contents. Research and evidence have found that the consumers can connect with the advertisements due to various reasons which can religion, emotional, sentiments or due to the consumer behavior. An advertisement is an audio and the visual content of the marketing communication. It needs to be a known personal and sponsored which can promote any innovative product or services. The advertiser has a control of the message and the advertiser is required to be paid. It is not personal and not directed to one individual; it is broad casted for the masses. It can be communicated through the various mass media (Brownlees, 2017). The advertisements creation can be broadcasted through various modes and channels such as television, radio, magazines, newspaper and the content is offered in an innovative message which is appealing and catchy. The advertisements can be commercial and the not commercial one, while the commercial can be associated with specific brand products and services in order to promote the sales such as Coca Cola or Colgate. The no commercial one is usually the advertisements which are paid by the political bodies, religious organisation and the ethical bodies such as political campaigning etc.. The other types of advertisements are broadcasted by the non profit organisation which is to create awareness and the follow a modes of persuasion for example tobacco advertisement, child welfare etc. Identify the advertisement The advertisement which I have identified is the marketing campaigning for the Lamb (Armstrong, 2015). This advertisement is broadcasted to promote Meat and lamb within the Australia which has various religious figures such as Lord Ganesha, Jesus, Buddha, Scientology, founder Ron Hubbard had a lunch. They are having a lamb lunch and the discussion is the uniqueness and the promotion of the Australian Lamb and Meat eating. The main objective is to create awareness and appeal the masses, by making them understand the benefit of eating the Lamb and meat eating. The campaigning main aim is to establish that irrespective of the religion and diversities within the Australia, everything can be connected by offering a lamb lunch. The media channels such as television, radio, newspaper and various public relations have joined hands in order to promote the Lamb and meat camping within the Australia. It is advertised in the traditional and modern Australia which is broadcasted for 30 seconds in the television and while broadcasting online it has 2 minutes of online content to deliver the message of the lamb love. It features the Australia from different parts are welcomed and to come together for the Lamb barbeque which is supported by the various ministers and the appalling public relation channels. The Meat and Lamb advertisement are promoting a product of the meat and lamb. The product is considered as not vegetarian and part of the food industry (Stobart, 2014). And the type of advertisement appealing is for the general class and for the all the consumers irrespective of any class, religion or gender. Ad background In the advertisement, one can see various religious figures and the Gods along that the founder Ron is enjoying the lamb meat (Baker, 2013). Religious figures which include Jesus Christ, Buddha, Zeus, Aphrodite, Moses, and the Hindu god Ganesha. The Meat Livestock Australia lamb advertisers and brings a unique campaign by which they aim to bring the range of divinities and various prophets within the one platform of Aussie outdoor barbecue. They are discussing the benefits and requirements of the meat and lamb eating. In the advertisements, while sitting for lunch they are seen as discussing not to bring religion into the lunch table. After this, they also discuss that it is a night mare to follow each and every dietary requirement while treating all the individuals under one lunch table (Benoit, 2014). Then they toast towards the Lamb. The God is referred to as a butt of jokes and the catchy content to be seen was the Buddha jokingly describing the elephant which needs to be addres sed. While all the gods, people, and the superpower enjoys the special lunch along with the Lord Ganesha is seen as eating lamb lunch and enjoying every coarse of the meat. They also detail by advertising that through the lamb eating, they are united and not because of any other influential reasons. It has aimed to tell through its advertisement the need to eat lamb and meat, its benefits over the vegans. The advertisement tagline is the You will never lamb alone. Analysis of Segmentation variables consumer behavior issues In analyzing the various segments and the variables which are detailing the consumer behavior, it has seen that while aiming the unique, innovative and catchy advertisement with a content message, they have approached the masses irrationally (Cantallops, 2014). While through the content and the message, it's clear what the main and objectivity of the advertisement are. Through the inclusion of the various religious figures, it has aimed to detail that the Australia is a land of the diverse people. By eating a lamb barbeque at the lunch table, it has detailed the idea and the benefits of eating a simple and relishing meat. The message, content and the innovative advertisement is quite unique which has deeply penetrated in the mindsets of the people. Through this advertisement, they are promoting lamb and meat. It is mainly aimed for the Australian people and advertisement is accurate if we see it from the ethical and rational approach of the natives. While the Australians enjoy meat eating, but by including the various religious figures such as Ganesha it has affected the religious sentiments of the Hindu devotees. They consider the Lord Ganesha as a vegan, someone who showers kindness to all the animals and humans. The unethical and irrational approach by broadcasting such advertisement contents has stirred a controversy globally. The followers of the Hindu religion are deeply hurt and it has stirred an unrest due to the broadcasting of such advertisements. It has been seen as an insensitive and disrespectful by including such content. The lamb and meat advertisement the product is well positioned and emphasized of eating the lamb. It has also differentiated from the other advertisements by showing the lamb barbeque uniqueness which brings and is enjoyed by all the diverse people of Australia (Beech, 2017). The message is appealing and it is different from other competitors advertisements such as the promotion of Eggs, Chicken, live poultry etc. It has an emotional appeal by bringing the message of diverse Australians is united together by eating lamb. It has a decision making of trying the lamb which is enjoyed by all then to go into the details of the dietary and following any specific regimes. It also has cultural appeals which emphasis on the various religious figures. People tend to follow what is been accepted and projected for the region sentiments. By showing all the Gods enjoying the meant and lamb it is would be actually accepted. The consumer would be motivated in buying and eating all, due to the simila r denotation of showing their God eating. It would make prompt decisions among the consumers. The other issues related to the product would be benefits, uniqueness, taste and the consumer preferences which have connected all the individuals under the one lunch table. This advertisement was launched in the year 2016, though the sales of the meat and lamb raised in the Australia it had a significant negative effect on the sales globally (Claiborne, 2015). Analysis of appeals used ethical and consumer behavior issues consumer behavior insights The advertisement has gone into the nitty gritty of the consumer insights by showing the taste, preferences and the uniqueness of the meat and lamb (Goh, 2013). It is showing a simple and clear message of not dividing food on the name of the religion. It addresses to bring the world rto one table instead of segregating and differentiating each and everyone due to the food. It has included a hedonic perspective while emphasizing on the advertisement. It has not only included the attitudes but the various consumer behaviors while making an advertisement. It has also considered the consumer and environmental input. While the natives are only enjoying and eating Australian meat and lamb, if it would have projected the advertisement slightly more differently, it would have definitely resulted in tremendous sales worldwide. Therefore, the slight content message should have been evaluated. This advertisement was launched in September even after the universal condemnation (Hawkins, 2013). The Hindus worldwide boycotted the purchase of the Meat and lamb of Australia. The advertisement is not using the traditional approach of testing the advertisement and the implications consumer behavior. Rather it has only focused on a creativity part. Research and evidence have found that the consumers can connect with the advertisements due to various reasons which can religion, emotional, sentiments or due to the consumer behavior. As the Australian Meat and lamb only focused on the creation part and broadcasting the message it has not considered and evaluated the consumer behavior in-depth.it has projected the message from the viewpoint of the Advertisers. It has not included the consumer attitudes, social implications, and referent influences. It has only included personal norms which are governing the advertisements (Juster, 2015). The advertisers while projected a clear and transparent message but it failed to include the traditional approach and has only included personal approach while making the advertisements. People are aware of the meat and the lamb industry and its benefits, but by showing the link in between the meat and the religion, it has projected the meat industry in the bad spotlight. Apart from Hindus, Buddhism also preaches not to harm anyone living or nonliving. Identification and discussion of advertisement limitations Though, the advertisement could have included more uniqueness by not including such religion figures which are considered vegans and are worshipped blindly(Asongu, 2017). It could have been more researched and the advertisers could have utilized the better content messages to draw a clear line of the broadcasted message. While making advertisements, the research could have enabled the errors and the flaws for a global acceptance. The advertisers could have avoided the controversy by not including the insensitivity towards the inclusion of the God Ganesha which is used to promote the advertisements (Perreault, 2013). Discussion of Improvements The discussion points are-: The religion and food should not have been mixed. Though it's a good idea to project the diverse Australia under one lunch table, it would have been better if instead of religious figures, people from diverse background could have been used. More discussion about the benefits of the lamb and meat could have been discussed, The advertisement was harsh by labeling the Lord Ganesha as elephant which should have been eliminated. It needs to be more sensitive with advertisement making (Solomon, 2014). Various super powers of diverse culture and nations could have been used while making a similar advertisement. Demeaning and degrading things should have been avoided. Conclusions It is a known, while making appropriate advertisements apart from the uniqueness, innovative and the appealing content the advertisers should also research over the customer sentiments, behavioral, ethics and the accuracy of the matter(Ansari, 2017) . It should also abide by the various regulations and legislation rules. The advertisement has a dominating view of aesthetic product, and while making an advertisement it has considered being innovative, unique and catchy but it has not included an in-depth consumer behavior worldwide(Xiang, 2015). References Ansari, K., 2017. Book Review: Edward Shizha and Lamine Diallo, Unique advertisements and innovation. Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Asongu, S.A. and De Moor, L., 2017. Australian Meat and lamb industry and its advertisements,29(1), pp.192-212. Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan. Beech, J. and Rizvi, F., Revisiting Jullien in an era of advertisements.Compare: A Journal of Comparative and International Advertisements,(2017) 47(3), pp.374-387. Benoit, W.L., 2014.A functional analysis of political television advertisements. Lexington Books. Brownlees, Nicholas. "Contemporary observations on the attention value and selling power of English print advertisements (17001760)."Diachronic Developments in English News Discourse6 (2017): 61. Cantallops, A.S. and Salvi, F., 2014. New consumer behavior: A review of research on eWOM and hotels.International Journal of Hospitality Management,36, pp.41-51. Claiborne, C.B. and Sirgy, M.J., 2015. Self-image congruence as a model of consumer attitude formation and behavior: A conceptual review and guide for future research. InProceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference(pp. 1-7). Springer, Cham. Goh, K.Y., Heng, C.S. and Lin, Z., 2013. Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated content.Information Systems Research,24(1), pp.88-107. Hawkins, D.I., Mothersbaugh, D.L. and Best, R.J., 2013.Consumer behavior: Building marketing strategy. McGraw-Hill Irwin. Juster, F.T., 2015.Anticipations and purchases: An analysis of consumer behavior. Princeton University Press. Perreault Jr, W., Cannon, J. and McCarthy, E.J., 2013.Basic marketing. McGraw-Hill Higher Education. Solomon, M.R., 2014.Consumer behavior: Buying, having, and being(Vol. 10). Upper Saddle River, NJ: Prentice Hall. Stobart, J. and Blonde, B., 2014. The language of value: a comparative approach to newspaper advertisements for auctions of second-hand household goods in eighteenth-century England and the Low Countries. Xiang, Z., Magnini, V.P. and Fesenmaier, D.R., 2015. Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet.Journal of Retailing and Consumer Services,22, pp.244-249.

Monday, May 4, 2020

System and Application Support Samples †MyAssignmenthelp.com

Question: Discuss about the System and Application Support. Answer: Right Application Type(s) for Electronic Banking Electronic banking is a form of banking that is carried out on the web and makes use of the platforms for execution of banking functions and services. It is necessary for electronic banking applications to be extremely secure and reliable in nature. This is because of the reason that these applications deal with the information sets that are extremely sensitive and critical. Server-side HTML web applications are an apt choice for the electronic banking applications. In such cases, the server sends the HTML page to the clients and a protected channel is used for the transmission of information. This makes the security of these applications extremely high and reliable. These applications are also easy to be scaled up and down and also have a good performance (Nelson, 2013). Hybrid mobile applications can also be used for the design and development of a mobile application based on electronic banking. This is due to the reason that these apps provide the application with the required device access and also offers the non-functional requirements, such as reliability, performance, scalability and security. The development costs in this case are low because the same HTML code can be used on different platforms (Litayem, 2015). These applications provide the cross-platform operational functionalities and there are many tools that have been launched in the market to design and develop the codes for hybrid apps. One such tool is Phone Gap which can be used to develop a hybrid mobile app for electronic banking services. Right Application Type(s) for Computer System Benchmark Software Computer system benchmark software is a type of software which is used to assess the performance of the computer system with the aid of several tests that are run on the machine. In order to do so, the primary requirement of the application type is to make sure that the complete device access is obtained from the same. For mobile applications, the apt choice for the computer system benchmark software would be hybrid apps. The overall cost that is associated with these applications is moderate and a complete device access is also obtained. In this manner, the application will be able to assess the performance of the device by analyzing the other software and hardware components along with the rest of the applications installed in the device (Blanco, 2016). Dynamic web applications can also be used as a choice for the design and development of a computer system benchmark software. The databases will be utilized for data loading in this case and the contents will be updated with each access. In this manner, it would be possible to obtain a comparison from the logs in terms of the performance of the computer system along with all of its components. There are certain programming languages that are preferred for the development of these web applications, such as PHP and ASP. There can also be modifications and updates that can be easily made to these applications on the basis of the changes that are made to the computer systems and devices (Olston, 2015). Right Application Type(s) for Online Freeware Distribution Freeware is a type of software that is available for free of cost. Online freeware distribution is an activity in which the software is distributed to the users for usage without making the source code available to them. In such applications, a limited access is required for the device and it is also not necessary to include any push notifications in the application. The performance requirements of these applications is also limited and due to all of these reasons mobile web apps are the recommended choice for online freeware distribution applications. The maximum number of users that may obtain the freeware software would be using web as the medium. There will be a limited number of users that will use application stores or markets for this purpose. Web apps will make the distribution process easier and simpler. The development and maintenance cost will be low in this case and the development speed will be fast (Jobe, 2013). JS generation widgets can also be used for the design and development of such software. AJAX query is used for the uploading of the data to the widgets which is used for the distribution of the software. The security, performance and reliability of these applications will also be high which will make it possible for the execution of activities to maximize the distribution processes. Hash-Bang mechanism is used in these applications for the maintenance of the link-ability of these applications (Bolton, 2017). Right Application Type(s) for Online Multiplayer Games The most important and significant requirement for the online multiplayer games is the need of rich graphics, high performance capabilities along with utmost user experience. All of these requirements are fulfilled by native mobile apps. Native mobile applications are the Smartphone applications that are written in a specific programming language and offer high degree of performance and reliability. There might be the need of obtaining access to the mobile device services and tools, such as contacts or camera in case of online games which is provided and made possible through native apps. There is a great degree of customization that comes along with the native mobile apps and the best overall experience is provided by these apps. These application take time to be developed and are also high in terms of the development and maintenance cost (Ibm, 2015). Animated web applications making use of technologies, such as Flash can also be used for the design and development of online multiplayer applications. These applications provide the good user experience as desired in case of the online multiplayer applications. Also, the speed of development is quick in this case. The cost of development that is involved with animated web apps is lower as compared to the native mobile apps (Waerner, 2012). These two application types can therefore be used for the development of the online multiplayer gaming applications. These application will make sure that any number of players can use the games and there are no performance issues experienced. References Blanco, A. (2016). Development of Hybrid Mobile Apps. Theseus.fi. Retrieved 28 October 2017, from https://www.theseus.fi/bitstream/handle/10024/114145/Thesis-Andrea_Sanchez_Blanco.pdf?sequence=1 Bolton, R. (2017). Declarative Web Application Development: Encapsulating Dynamic JavaScript Widgets. Retrieved 28 October 2017, from https://forward.ucsd.edu/pdf/javascript-widgets.pdf Ibm. (2015). Native, web or hybrid mobile-app development. Retrieved 28 October 2017, from https://ftp://public.dhe.ibm.com/software/pdf/mobile-enterprise/WSW14182USEN.pdf Jobe, W. (2013). Native Apps vs. Mobile Web Apps. Online-journals.org. Retrieved 28 October 2017, from https://online-journals.org/index.php/i-jim/article/viewFile/3226/2840 Litayem, N. (2015). Review of Cross-Platforms for Mobile Learning Application Development. Retrieved 28 October 2017, from https://thesai.org/Downloads/Volume6No1/Paper_5-Review_of_Cross-Platforms_for_Mobile_Learning_Application_Development.pdf Nelson, D. (2013). Next Gen Web Architecture for the Cloud Era. Retrieved 28 October 2017, from https://www.sei.cmu.edu/library/assets/presentations/nelson-saturn2013.pdf Olston, C. (2015). A Scalability Service for Dynamic Web Applications. Retrieved 28 October 2017, from https://infolab.stanford.edu/~olston/publications/scalability-service.pdf Waerner, M. (2012). 3D Graphics Technologies for Web Applications. Retrieved 28 October 2017, from https://www.diva-portal.org/smash/get/diva2:536657/fulltext01.pdf